Digital advertising in Dorset.

Google Ads and Meta Ads for businesses in Dorset and Somerset. We plan campaigns, create the adverts and review targeting, landing pages and performance with you.

Let’s talk campaigns Explore our price guide

Advertising support
from Sherborne.

From our Sherborne studio, we work with businesses across Dorset, Somerset and beyond. We consider your offer, audience, creative and website together, so the campaign has a clear job to do.

See examples of the creative work: product photography and social content for The Compton Candle Company, and photography and video for Hayden Hill London.

Campaign setup,
creative and management.

One focused campaign or ongoing management. We agree the goals, platform, creative and budget before deciding what to launch.

Strategy & setup

Decide who you want to reach, what you want them to do and how the budget will be used. We plan campaign structure and measurement around the outcomes that matter to your business.

Google Ads

Search campaigns for people looking for relevant products or services, alongside Shopping, Display or remarketing where appropriate. The mix depends on the offer and the role of each campaign.

Meta Ads

Facebook and Instagram campaigns, with creative planned for the relevant placements. We can support product discovery, awareness and returning visitors, with audience choices shaped by the brief.

Creative & optimisation

Photography, video, design and copy made for the campaign. We review the available results and refine creative, audiences, keywords and budget allocation as we learn.

The brief.
The creative. The reason.

See the thinking behind a campaign before the budget is spent: who it is for, what the creative says and how we plan to review the response.

Example campaign plan. This uses the studio’s own website service to illustrate the deliverables. It is not a live campaign or a client result.

A website enquiry campaign.

Goal: Enquiries from businesses considering a new website or a defined redesign.
Customer and channel: For this example, people actively looking for website design in Dorset. A search campaign would be considered before broader awareness activity.
Destination: The Website Design page, with an enquiry route that matches the offer.
Before launch: Agree the budget, geography, relevant searches, exclusions, tracking and review date. Confirm that the landing page and enquiry route work.

A. Lead with the service.

Website Design in Dorset

Webflow and Shopify websites, designed around your content and customer journey.

Why this direction: It names the service and location immediately. The destination needs to explain the platforms and the actual work offered.

B. Lead with the first step.

Plan Your Next Website

Start with a clear scope. Talk websites with our independent Sherborne studio.

Why this direction: It gives an uncertain buyer a clear starting point. It should lead to the same genuine service and an appropriate project conversation.

Two copy directions for discussion, not a completed platform ad format or a claim that either has performed better. Final assets, claims and campaign settings are checked before launch.

Decide what the response means.

Record the period: State the dates, spend and campaign scope being reviewed.
Check the journey: Confirm which enquiry events can be measured and test the agreed tracking setup. Report unavailable data as unavailable.
Review quality: Use available campaign data alongside the client’s view of enquiry relevance. A click, a submitted form and a booked project are different outcomes.
Choose the next action: Record what to keep, change or pause and the evidence behind that decision. Agree changes to the budget or scope.

Depending on the agreed scope, the work can include a campaign brief, creative variations, a landing-page review, tracking checks and a review with the next actions. The proposal separates management fees from advertising spend.

Talk through a campaign

Choose the channel
around the customer.

Search for an existing need.
Social creative for discovery.
A landing page that follows through.

Google Search can help reach people actively looking for what you offer. Meta can introduce products and services through visual creative on Facebook and Instagram. Display can play a role in awareness or remarketing.

The right choice depends on demand, the offer, the buying journey and the budget. We’ll recommend a focused starting point rather than spreading the work across every channel.

Talk through my campaign

Your accounts.
Your campaign history.

Campaigns are managed in your own Google Ads and Meta Business accounts, with billing in your name and access granted to us. You keep access to the account history and assets held there.

Before launch, we agree which actions to measure and review the route from advert to enquiry or purchase. Reporting explains spend, outcomes where measurable and the changes worth making.

Built around the places you serve.

For Dorset and Somerset campaigns, location settings, relevant searches and audience size need careful planning. We agree the real service area rather than treating a radius on a map as the whole brief.

Management fees
and advertising spend.

Our management fee covers the agreed work. Your media spend is separate and paid directly to Google or Meta. We scope the fee around the work, rather than a percentage of your ad budget.

Our wider marketing guide is a useful starting point for support and creative. A campaign-specific proposal confirms management, production and media budgets separately.

Read our guide to planning a small-business marketing budget to see how creative, management fees and advertising spend fit together.

Campaign planning and management
Creative and production, as agreed
Media spend, paid to the platform

Explore our price guide

Our prices include VAT. The guide is indicative; the final scope and quote are agreed together.

Plan, launch
and review.

We’ll discuss the value of an enquiry or sale, the available budget and whether the website is ready for the traffic. That helps set useful expectations before the campaign starts.

Campaigns need testing and review. Early activity is not the same as a reliable pattern, so we look at outcomes and data quality before deciding what to change.

Explore our work

Agree the goal.
Set the audience, offer, service area and the action the campaign should support.
Prepare the journey.
Plan the creative, landing page, account access and agreed measurement.
Launch and learn.
Check delivery and the available data, then review the early response.
Refine and report.
Explain what was spent, what can be measured and what we recommend next.

Landing pages
and campaign content.

We can review the landing page alongside the advert, create campaign photography or video and coordinate the work with your wider marketing.

Advertising questions.

Let’s talk campaigns

Should I choose Google Ads or Meta Ads?

We look at your audience, offer, buying journey and budget. Search can reach people actively looking, while Meta can introduce an offer through visual creative. A focused campaign on one platform may be the best place to start.

How much media budget do we need?

Local campaigns currently start from a £200 monthly media budget, separate from our management fee. The useful budget for your campaign may be higher depending on competition and goals. We’ll discuss whether the available spend supports a worthwhile plan.

How do your management fees work?

The fee is scoped around the work and is separate from media spend paid directly to the platform. Explore our marketing price guide for broader context; we’ll confirm campaign-specific costs in a proposal. Our quoted service prices include VAT.

Will we own the ad accounts?

Yes. Accounts and billing are in your name, and we work with access granted to us. You retain access to the campaign history and the assets held in those accounts.

Do you write and design the ads?

Yes. We create campaign copy and design, with in-house photography and video available. The brief confirms which assets, formats and variations are included.

How quickly will we see results?

Campaigns can begin delivering once approved and live, but useful conclusions take time and enough data. We agree how to assess performance; sales, enquiries and returns cannot be guaranteed.

Can you target particular Dorset towns?

Yes, where supported by the platform. We plan around the areas you actually serve and review location settings and performance. Targeting is not perfectly precise, and an audience that is too narrow can limit delivery.

Can you improve campaigns already running?

Yes. We can review the current setup, creative, measurement and available history before recommending changes. You don’t need to be launching something new to work with us.