Brand direction
Get clear on who you’re for, what makes you different and what your identity needs to communicate. Those decisions give the design a purpose and help us choose a direction together.
The Artist Studio / Sherborne
Branding & identity in Dorset.
A brand that feels like your business. And helps people recognise it. We create identities, packaging and thoughtful refreshes for businesses ready for their next chapter.
Identity / In every detailMore like you.
Everywhere.
Everywhere.
Colour. Type. Character.Aa / 01
From screen to shelfOne recognisable
business.
Built to belong together.business.
Your character.
Clearly expressed.
From our studio in Sherborne, we work with independent businesses across Dorset, Somerset and the UK. Starting something new or building on years of good work, we help your identity reflect who you are and where you’re going.
01 / How we can help
More than a mark.
A way to show up.
Start with what your business needs. A focused logo project, a more consistent visual identity or a complete system across digital, packaging and print.
Logo & visual identity
A distinctive mark, supported by colour, typography and the visual elements that hold everything together. We develop the variations you need for real use, from a small profile image to a shopfront.
Packaging & print
Labels, boxes, stationery and print artwork designed to work in the real world. We consider the product range, format and production requirements as part of the brief.
Illustration & application
Original illustration can bring character to a brand. We can also carry the identity into your website, social content, signage and other agreed applications, so it feels consistent wherever people meet you.
02 / Start with what matters
Keep what people love.
Refresh what needs to change.
- Build on the recognition you already have.
- Bring colour, type and imagery into line.
- Plan a clear, consistent rollout.
An established brand has a story worth keeping.
You may have a strong logo but an inconsistent look around it. Or a business that has evolved beyond its original identity. We’ll look at what’s working before deciding how much needs to change.
Sometimes a set of guidelines and a few thoughtful improvements are enough. A wider rebrand is an option when the business needs a clearer change of direction.
Talk through my brand →03 / The practical details
Good design.
Ready for real use.
We show design directions in context, so you can see how an identity could work on the things your customers actually encounter. That might be a label, a website or a piece of print.
The final scope can include a practical set of guidelines and the agreed print, web and vector files. We explain how to use them, so keeping things consistent feels manageable.
Your identity. Your files.
Copyright assignment for our original commissioned artwork is confirmed in writing. We also explain any separate font or third-party asset licences that apply.
04 / A clearer starting point
A guide to the possibilities.
A quote for your brand.
A logo refresh and a full identity with packaging are different briefs. Explore broad branding ranges in our price guide, then we’ll tailor the scope and quote around your priorities.
Applications, product ranges, illustration and production requirements all shape the cost. Any printing or external production costs are made clear in the proposal.
Your business / Your guide
- Logo or identity work
- Packaging and brand applications
- A refresh or a wider rethink
Our prices include VAT. The guide is indicative; the final scope and quote are agreed together.
05 / How we work together
A clear direction.
Made together.
You work directly with the people designing your brand. We explain the thinking, listen to your feedback and keep the next decision clear.
Most projects take around four to eight weeks. Packaging ranges and wider rollouts may take longer; we agree timing around the brief and approvals.
Explore our work →Understand the business.
Explore your audience, offer and ambitions, alongside anything you already have.
Explore the direction.
See considered design routes applied to relevant formats, with the thinking behind them.
Refine and build it out.
Develop the chosen direction and the variations or applications agreed in the scope.
Hand over with clarity.
Receive the agreed files and guidance, ready to put your identity to work.
The bigger picture
Bring the new
identity to life.
A brand becomes familiar through use. We can connect the identity to your website, photography, content and campaigns, with each next step agreed around your needs.
Can you work with our existing logo?
Often, yes. If the logo still fits but the wider look is inconsistent, colour, typography and guidelines may be the right starting point. We’ll review what you have before recommending a change.
How much does branding cost?
It depends on the scope and the applications you need. Our branding and marketing price guide gives broad indications, with VAT included. We’ll confirm a bespoke quote after discussing your brief.
Do you design packaging and labels?
Yes. We work on labels, packaging, print artwork and dielines. Tell us about the product range, supplier and required formats so we can plan the design around production.
Will we own the logo and artwork?
We confirm copyright assignment for original commissioned work in writing and hand over the agreed files. Fonts, stock assets or other third-party materials may have separate licence terms, which we explain.
How long does a branding project take?
Most projects take around four to eight weeks, depending on scope and approvals. A larger packaging range or rollout can take longer. We agree the schedule at the start.
Can you help with naming or trademark registration?
Naming and trademark legal work are outside our service. We can design around your chosen name; specialist advice may be needed for name clearance or registration.
Is this only for new businesses?
No. We work with new ventures and established businesses, including those that want to preserve a familiar identity while making it more consistent or relevant.
Do you work beyond Sherborne?
Yes. We work across Dorset and Somerset, including Yeovil, Dorchester, Shaftesbury, Bruton and Castle Cary, and remotely with clients across the UK.
Start your project with THE ARTIST STUDIO
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