Brand direction
Get clear on who you’re for, what makes you different and what your identity needs to communicate. Those decisions give the design a purpose and help us choose a direction together.
Branding & identity in Dorset.
Logos, visual identities, packaging and print for businesses in Dorset and Somerset. We work with new ventures and existing brands from our Sherborne studio.
Brand identity
from Sherborne.
From our studio in Sherborne, we work with independent businesses across Dorset, Somerset and the UK. We create new identities and refresh existing branding across the formats agreed in your brief.
Explore the botanical identity and print designs for Clover Floral Studio, or the visual identity refresh for Printasleeve.
Logos, packaging
and visual identity.
Start with what your business needs. A focused logo project, a more consistent visual identity or a complete system across digital, packaging and print. Read our guide to choosing between a logo and a wider brand identity.
Logo & visual identity
A distinctive mark, supported by colour, typography and the visual elements that hold everything together. We develop the variations you need for real use, from a small profile image to a shopfront.
Packaging & print
Labels, boxes, stationery and print artwork designed to work in the real world. We consider the product range, format and production requirements as part of the brief.
Illustration & application
Original illustration can bring character to a brand. We can also carry the identity into your website, social content, signage and other agreed applications, so it feels consistent wherever people meet you.
Branding in practice.
Two different briefs, with the design decisions and finished work explained.
Clover Floral Studio
- The brief
- Create a botanical identity and print collection for a florist and curated-gift shop in Sturminster Newton.
- Design requirements
- Different formats, from small cards and labels to bouquet packaging. A detailed floral badge sits alongside a simpler clover mark, with shared colours and typography.
- Delivered
- A logo family and brand guidelines covering colour, type, patterns and seasonal graphics; stickers, business cards, A6 flower-care guides and A7 bouquet cards.
Printasleeve
- The brief
- Refresh a specialist printing company’s identity for a technical, product-focused audience.
- Design requirements
- Keep product information clear while bringing one visual style to digital and printed materials.
- Delivered
- A refreshed visual identity using clean lines, bold primary colours and consistent layouts across the brand’s digital and printed applications.
Refresh your
existing brand.
- Build on the recognition you already have.
- Bring colour, type and imagery into line.
- Plan a clear, consistent rollout.
You may have a strong logo but an inconsistent look around it. Or a business that has evolved beyond its original identity. We’ll look at what’s working before deciding how much needs to change.
Sometimes a set of guidelines and a few thoughtful improvements are enough. A wider rebrand is an option when the business needs a clearer change of direction.
Talk through my brandBrand guidelines
and final files.
We show design directions in context, so you can see how an identity could work on the things your customers actually encounter. That might be a label, a website or a piece of print.
The final scope can include a practical set of guidelines and the agreed print, web and vector files. We explain how to use them, so keeping things consistent feels manageable.
Your identity. Your files.
Copyright assignment for our original commissioned artwork is confirmed in writing. We also explain any separate font or third-party asset licences that apply.
Branding prices
and project scope.
A logo refresh and a full identity with packaging are different briefs. Explore broad branding ranges in our price guide, then we’ll tailor the scope and quote around your priorities.
Applications, product ranges, illustration and production requirements all shape the cost. Any printing or external production costs are made clear in the proposal.
- Logo or identity work
- Packaging and brand applications
- A refresh or a wider rethink
Our prices include VAT. The guide is indicative; the final scope and quote are agreed together.
From brief
to final artwork.
You work directly with the people designing your brand. We explain the thinking, listen to your feedback and keep the next decision clear.
Most projects take around four to eight weeks. Packaging ranges and wider rollouts may take longer; we agree timing around the brief and approvals.
Explore our workUnderstand the business.
Explore your audience, offer and ambitions, alongside anything you already have.
Explore the direction.
See considered design routes applied to relevant formats, with the thinking behind them.
Refine and build it out.
Develop the chosen direction and the variations or applications agreed in the scope.
Deliver files and guidance.
Receive the agreed files and guidance, ready to put your identity to work.
Use your identity
across the business.
We can apply the identity to your website, photography, content and advertising, with the next work agreed in your brief.
Branding questions.
Let’s talk brandingCan you work with our existing logo?
Often, yes. If the logo still fits but the wider look is inconsistent, colour, typography and guidelines may be the right starting point. We’ll review what you have before recommending a change.
How much does branding cost?
It depends on the scope and the applications you need. Our branding and marketing price guide gives broad indications, with VAT included. We’ll confirm a bespoke quote after discussing your brief.
Do you design packaging and labels?
Yes. We work on labels, packaging, print artwork and dielines. Tell us about the product range, supplier and required formats so we can plan the design around production.
Will we own the logo and artwork?
We confirm copyright assignment for original commissioned work in writing and hand over the agreed files. Fonts, stock assets or other third-party materials may have separate licence terms, which we explain.
How long does a branding project take?
Most projects take around four to eight weeks, depending on scope and approvals. A larger packaging range or rollout can take longer. We agree the schedule at the start.
Can you help with naming or trademark registration?
Naming and trademark legal work are outside our service. We can design around your chosen name; specialist advice may be needed for name clearance or registration.
Is this only for new businesses?
No. We work with new ventures and established businesses, including those that want to preserve a familiar identity while making it more consistent or relevant.
Do you work beyond Sherborne?
Yes. We work across Dorset and Somerset, including Yeovil, Dorchester, Shaftesbury, Bruton and Castle Cary, and remotely with clients across the UK.
