Technical SEO
Check the foundations: crawling, indexing, website structure and performance. We look for issues that could prevent useful pages from being discovered or make the website harder to use.
The Artist Studio / Sherborne
SEO & local search in Dorset.
Help the right people find your business. Then give them a reason to get in touch. We bring technical SEO, local search and useful content together around what your customers need.
Search / Start with the questionBe clear.
Be useful.
Be useful.
What are your customers looking for?
Explain what you do.Show where you work.Answer what matters.
Visibility with a purposeHelp the right people
take the next step.
take the next step.
Local knowledge.
A clear plan.
We’re based in Sherborne and support businesses across Dorset, Somerset and the UK. Whether your website is new or your business has been here for years, we start by understanding where visibility could be improved.
01 / How we can help
Make your business
easier to find and understand.
SEO is a mix of practical jobs. We identify which matter most for your website and market, then put them in a useful order.
Local search
Help customers understand what you do and where you operate. That includes your Google Business Profile, accurate business details, relevant local content and a consistent approach to reviews.
Pages & structure
Give each key service or offer a clear place on your website. We work on headings, page copy and internal links so visitors can find the information they need and search engines can understand the relationships.
Content with a purpose
Answer real customer questions with useful, specific information. We plan new content and improvements to existing pages around your expertise and the searches relevant to your business.
02 / Start with what matters
Your town.
Your wider market.
- Accurate business information.
- Useful pages for the areas you serve.
- A customer journey that makes sense.
Local visibility starts with where you actually work.
Local search includes map results and geographically relevant website results. Google’s local results consider relevance, distance and prominence; we build the plan around your real location and service area.
For a Sherborne business serving Dorset or Somerset, that can mean improving the local profile while building helpful website content for the wider market. We avoid filling the site with near-identical town pages.
Talk through my visibility →03 / The practical details
Search is changing.
Clear information still matters.
We also consider how your business appears in AI-assisted search. The starting point is useful, accessible content and accurate information about your services, expertise and location.
Google’s AI search features use the same core SEO foundations; there is no special schema that guarantees inclusion. We can review relevant example searches and prompts, while recognising that answers vary.
Useful progress. Clearly explained.
For ongoing work, reporting connects visibility and traffic with enquiries or sales where measurable. We explain what changed, what remains uncertain and what we recommend next.
04 / A clearer starting point
The right priorities.
The right level of support.
SEO is scoped around your starting point, competition and content needs. Explore our wider marketing price guide for context, then talk to us about an SEO-specific quote.
A focused technical improvement may be enough to begin with. Ongoing support is agreed around the work needed; the guide is not a fixed SEO package or a ranking promise.
Your business / Your guide
- Your website’s starting point
- Your audience and competition
- The work needed over time
Our prices include VAT. The guide is indicative; the final scope and quote are agreed together.
05 / How we work together
Understand first.
Improve with purpose.
We start with the business, your website and the searches that could bring the right visitors. From there, we agree priorities and a realistic way to assess progress.
SEO usually needs several months to assess meaningfully. We discuss an initial three-to-six-month planning horizon where appropriate, with expectations shaped by the starting point and competition.
Explore our work →Find the starting point.
Review the website, search visibility and available data alongside your goals.
Agree the priorities.
Separate technical issues, page improvements and longer-term content opportunities.
Make useful changes.
Work through the agreed plan, with clear communication about what is being improved.
Review and adapt.
Use the available evidence to understand progress and choose the next priorities.
The bigger picture
Make the visit
worthwhile too.
Visibility is only part of the journey. If visitors arrive but struggle to understand your offer or enquire, website and content improvements may belong alongside SEO.
How long does SEO take?
Expect to assess progress over months rather than days. Some technical changes can help sooner, while content and competitive searches may take longer. We agree expectations around your website and market; specific results or dates cannot be guaranteed.
Can you guarantee first-page rankings?
No. Search rankings are controlled by systems outside our control. We can agree a considered plan, explain realistic opportunities and report on the evidence as the work progresses.
How is local SEO different?
Local SEO focuses on people looking for a business or service in a particular area. It includes your Business Profile and map visibility as well as useful local website content. Relevance, distance and prominence all matter in Google’s local results.
Do you help with AI search visibility?
Yes. We focus on clear, useful content, accessible pages and consistent business information. We can review sample answers, but inclusion in Google AI features or other AI services cannot be promised.
Do we need a new website first?
Not necessarily. We can often improve an existing site. If there are structural or usability problems, we’ll explain whether a focused fix or wider website work should come first.
How much does SEO cost?
We quote around the scope, which may include technical work, page improvements, content and ongoing review. Our wider marketing price guide provides context, with VAT included; an SEO-specific quote follows a conversation.
Should we choose SEO or paid ads?
That depends on your goals, timing, market and budget. Paid campaigns may help reach people sooner, while SEO builds visibility over time. Neither guarantees customers; we’ll discuss which approach, or combination, fits.
Do you work outside Dorset?
Yes. Technical and organic search work can be delivered remotely across the UK. For local SEO, the plan is grounded in where your business actually operates.
Start your project with THE ARTIST STUDIO
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