SEO & local search in Dorset.

Technical SEO, local search and website content for businesses in Dorset and Somerset. We review how people find your site and where clearer information or easier navigation could help.

Let’s talk visibility Explore our price guide

SEO support
from Sherborne.

We’re based in Sherborne and support businesses across Dorset, Somerset and the UK. Whether your website is new or your business has been here for years, we start by understanding where visibility could be improved.

For an example of clear website structure, messaging and navigation, see our website project for Rose of Jericho.

Technical SEO,
local search and content.

SEO is a mix of practical jobs. We identify which matter most for your website and market, then put them in a useful order.

Technical SEO

Check the foundations: crawling, indexing, website structure and performance. We look for issues that could prevent useful pages from being discovered or make the website harder to use.

Local search

Help customers understand what you do and where you operate. That includes your Google Business Profile, accurate business details, relevant local content and a consistent approach to reviews.

Pages & structure

Give each key service or offer a clear place on your website. We work on headings, page copy and internal links so visitors can find the information they need and search engines can understand the relationships.

Customer questions and content

Answer real customer questions with useful, specific information. We plan new content and improvements to existing pages around your expertise and the searches relevant to your business.

A clear plan.
With a reason for each job.

An SEO review should leave you with work you can understand and act on. The example below shows how we can record a question, the evidence needed and the next decision.

Example action register. These are illustrative checks, not findings from a client website. The order of your work follows the evidence and agreed scope.

  1. Check the page can be found.

    Question to verify
    Can the intended service page be accessed and considered for indexing?
    Evidence to inspect
    The page response, indexing instructions and canonical, with Search Console inspection where access is available.
    Decision and work
    If a verified technical setting is blocking the intended page, agree the correction before changing it. Record the URL, owner and completed check.
    What you receive
    A documented issue, agreed action and retest note. Fixing a setting does not guarantee indexing or a ranking.

  2. Make the service page useful.

    Question to verify
    Does the page answer the questions people need to choose the service?
    Evidence to inspect
    The current page, your real service information and relevant search queries where data is available.
    Decision and work
    Agree gaps worth addressing, then prepare specific copy, heading and internal-link changes. Keep the wording grounded in what your business provides.
    What you receive
    A page-level change brief or the agreed implemented edits, with a record of what changed and why.

  3. Review the period and next step.

    Question to verify
    What can the available data tell us after the work?
    Evidence to inspect
    A named reporting period, the available search and website data, and the change log.
    Decision and work
    Explain what changed, identify data gaps and agree the next useful action. Separate an observation from a claim that the work caused it.
    What you receive
    A review note with sources, dates, limitations and the recommended next step, rather than a score without context.

Your proposal confirms the actual pages, checks and work included. An agreed scope can include this action register, the changes themselves, a change log and a review with studio commentary.

Start with the free website audit

Local search
and your service area.

  • Accurate business information.
  • Useful pages for the areas you serve.
  • A customer journey that makes sense.

Local visibility starts with where you actually work.

Local search includes map results and geographically relevant website results. Google’s local results consider relevance, distance and prominence; we build the plan around your real location and service area.

For a Sherborne business serving Dorset or Somerset, that can mean improving the local profile while building helpful website content for the wider market. We avoid filling the site with near-identical town pages.

Our Sherborne Digital Report examines visible Google profiles and linked websites from a selected local list. It sets out what we checked, the limits of the findings and actions business owners can take.

Talk through my visibility

SEO and
AI search visibility.

We also consider how your business appears in AI-assisted search. The starting point is useful, accessible content and accurate information about your services, expertise and location.

Google’s AI search features use the same core SEO foundations; there is no special schema that guarantees inclusion. We can review relevant example searches and prompts, while recognising that answers vary.

Search performance and reporting.

For ongoing work, reporting connects visibility and traffic with enquiries or sales where measurable. We explain what changed, what remains uncertain and what we recommend next.

SEO scope
and pricing.

SEO is scoped around your starting point, competition and content needs. Explore our wider marketing price guide for context, then talk to us about an SEO-specific quote.

A focused technical improvement may be enough to begin with. Ongoing support is agreed around the work needed; the guide is not a fixed SEO package or a ranking promise.

  • Your website’s starting point
  • Your audience and competition
  • The work needed over time
Explore our price guide

Our prices include VAT. The guide is indicative; the final scope and quote are agreed together.

Review, improve
and measure.

We start with the business, your website and the searches that could bring the right visitors. From there, we agree priorities and a realistic way to assess progress.

SEO usually needs several months to assess meaningfully. We discuss an initial three-to-six-month planning horizon where appropriate, with expectations shaped by the starting point and competition.

Explore our work

  1. Find the starting point.

    Review the website, search visibility and available data alongside your goals. Our free website audit checks one page for loading and technical issues. Use it alongside Search Console; it does not confirm indexing or predict rankings.

  2. Agree the priorities.

    Separate technical issues, page improvements and longer-term content opportunities.

  3. Make useful changes.

    Work through the agreed plan, with clear communication about what is being improved.

  4. Review and adapt.

    Use the available evidence to understand progress and choose the next priorities.

Website content
and usability.

Visibility is only part of the journey. If visitors arrive but struggle to understand your offer or enquire, website and content improvements may belong alongside SEO.

Website improvements Photography & video Paid advertising

SEO questions.

Let’s talk visibility
How long does SEO take?

Expect to assess progress over months rather than days. Some technical changes can help sooner, while content and competitive searches may take longer. We agree expectations around your website and market; specific results or dates cannot be guaranteed.

Can you guarantee first-page rankings?

No. Search rankings are controlled by systems outside our control. We can agree a considered plan, explain realistic opportunities and report on the evidence as the work progresses.

How is local SEO different?

Local SEO focuses on people looking for a business or service in a particular area. It includes your Business Profile and map visibility as well as useful local website content. Relevance, distance and prominence all matter in Google’s local results.

Do you help with AI search visibility?

Yes. We focus on clear, useful content, accessible pages and consistent business information. We can review sample answers, but inclusion in Google AI features or other AI services cannot be promised.

Do we need a new website first?

Not necessarily. We can often improve an existing site. If there are structural or usability problems, we’ll explain whether a focused fix or wider website work should come first.

How much does SEO cost?

We quote around the scope, which may include technical work, page improvements, content and ongoing review. Our wider marketing price guide provides context, with VAT included; an SEO-specific quote follows a conversation.

Should we choose SEO or paid ads?

That depends on your goals, timing, market and budget. Paid campaigns may help reach people sooner, while SEO builds visibility over time. Neither guarantees customers; we’ll discuss which approach, or combination, fits.

Do you work outside Dorset?

Yes. Technical and organic search work can be delivered remotely across the UK. For local SEO, the plan is grounded in where your business actually operates.

Start your project with THE ARTIST STUDIO

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