Clover
Clover is a floral studio and curated gifts brand. The project brings a botanical visual identity into the details customers see and hold, from its logo and supporting graphics to packaging, flower-care guides and bouquet cards.

Botanical Brand Identity & Print Design for Clover.

Clover floral studio logo on a cream card beside a burgundy envelope and yellow flowers.

Approach & Delivery

The identity pairs a serif wordmark with a floral badge, an illustrated brandmark and a simplified clover symbol. Burgundy, cream and muted botanical colours sit alongside expressive script accents and patterned backgrounds, giving the designs a warm, consistent character. The guidelines set out the logo family, colour palette, typography, backgrounds, patterns and seasonal icons. Print designs carry those elements into stickers, business cards, A6 flower-care guides and A7 bouquet cards. Signage and packaging mockups show how the identity can work across a shopfront, labels, ribbon, wrapped flowers and gift bags.

Clover logo family showing the primary logo, floral illustration and simplified clover mark.
Shopfront signage mockup with Clover lettering and a floral hanging sign.
Clover ribbon and label mockups in burgundy with botanical patterns.
Bouquet packaging mockups with patterned paper and Clover brand labels.
Clover bouquet-card mockups in cream and pink among flowers.
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Design outcome

A connected collection of brand and print designs, with a recognisable visual language across the applications. The shared marks, colours and botanical details give each piece a place in the same identity, from a small bouquet card to a shopfront mockup.

A new chapter
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A clearer brand, a better website or content that feels like you. Tell us what you have in mind and we’ll find a useful place to start.

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