Iona & Lime
Iona & Lime is a vibrant retail brand with a carefully curated product range and a distinctive in-store experience. The brief was to refresh the brand’s digital presence and visual content, ensuring it reflects the energy, colour and personality of the space.

A More Considered Kind of Beauty Retail

Iona & Lime shopfront with pink window frames, green lettering and hanging paper hearts.

Approach & Delivery

We delivered new on-brand photography for the website and social platforms, capturing both the retail environment and product range in a way that feels fresh, dynamic and true to the brand. Alongside this, we developed updated signage, refreshed the website and supported social media to create a consistent and engaging presence across all touchpoints.

Iona & Lime’s pink shop entrance beside a brick wall and potted shrubs.
Close-up of the pink Iona & Lime shop door with an Open sign and opening hours.
A smiling person behind the Iona & Lime shop counter, with products and a branded shopping bag.
Beauty products and boxed skincare arranged in an open green bag with a collection banner for Iona & Lime.
Iona & Lime poster promoting Korean skincare in store, shown on stone steps.
Laptop mockup displaying the Iona & Lime website with pink and green branding and product collections.

Outcome

The refreshed website, shop photography and updated signage use a shared visual style. These assets connect the look of Iona & Lime’s physical shop with its website and social content.

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