Shirley's Cider
Shirley’s Cider is rooted in traditional cider-making, with a focus on freshness, provenance and quality ingredients. The brief was to develop a brand identity that communicates these values clearly while standing out to customers both on the shelf and in local retail environments.

Bottling a Brand with Real Shelf Presence

Laptop displaying the Shirley’s Cider website with an illustrated countryside scene and green pickup truck.

Approach & Delivery

We approached the design from a marketing perspective, focusing on how the product would be presented, understood and recognised by customers. Starting with the cider itself, we developed country-inspired labels and visuals that reflect the origins of the product while reinforcing a sense of authenticity and craft.

A hand holding a labelled Shirley’s Cider bottle against fruit trees and a blue sky.
Shirley’s Cider bottle with an illustrated label, photographed against a dark studio background.
A hand holding a Shirley’s Cider label with an illustrated countryside scene and pickup truck.
Shirley’s Cider bottle-carrier boxes with apple illustrations and cut-out handles, stacked on blue crates.

Outcome

The finished labels combine country-inspired illustration with clear product branding. The supporting visuals carry Shirley’s Cider’s origins into the way its bottles are presented in local retail.

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