Shirley's Cider
Shirley’s Cider is rooted in traditional cider-making, with a focus on freshness, provenance and quality ingredients. The brief was to develop a brand identity that communicates these values clearly while standing out to customers both on the shelf and in local retail environments.
Bottling a Brand with Real Shelf Presence
Approach & Delivery
We approached the design from a marketing perspective, focusing on how the product would be presented, understood and recognised by customers. Starting with the cider itself, we developed country-inspired labels and visuals that reflect the origins of the product while reinforcing a sense of authenticity and craft.
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Outcome
The result is a clear and distinctive product identity that feels both traditional and considered. By combining strong visual cues with a focus on provenance, the brand is positioned to stand out in-store and connect with customers looking for quality, locally rooted cider.
