The Sherborne Castle Country Fair
The Sherborne Castle Country Fair is a long-standing, volunteer-run event set within the grounds of Sherborne Castle, raising funds for local charities while celebrating traditional rural life. The brief was to refresh the brand and create a joined-up digital presence that captures the scale and character of the event while making it easy for visitors to engage.

Putting a Dorset Favourite on the Digital Map

Brand identity design · Website design

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Performer wearing fairy wings, a floral headdress and face paint, surrounded by bubbles at Sherborne Castle Country Fair.

Approach & Delivery

As part of a wider brand refresh, we designed and built a new website, developed and managed social media content, and created a custom illustrated fair map to enhance the visitor experience. Each element was designed to work together, combining clear information with a strong visual identity that reflects the energy and variety of the fair.

Sherborne Castle Country Fair 2025 programme cover mockup with a grid of nine illustrated attractions.
Grid of twelve Sherborne Castle Country Fair social posts about attractions, tickets and visitor information.
Two smartphone mockups showing the Country Fair Vintage Car Show and Fun Fair Instagram posts.
Desktop mockup of the Sherborne Castle Country Fair website, showing event navigation and a performer photograph.

Outcome

The project delivered a refreshed identity, website, social content and an illustrated visitor map. Those materials brought the fair’s online information and on-site wayfinding into a shared visual style.

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